What is the missing puzzle piece to telling stories and getting more of what you want?

This lesson is a critical skill that can make a world of difference if you take the time to master it.

I recently held a boot camp in which I taught nested loops. Afterwards, a student came up to me and asked why I had not taught nested loops. The answer... I did not know how to make the concept clear and easy enough to allow people to use it in the real world..
After much thought, my hope is that this explanation is clear enough that you can take this very powerful method of unconscious installation and use it... now.
Unconscious installation is presenting suggestions and information to your subject that your subject is unaware of and perhaps even later amazed to find out that they have carried out what you instructed.
The reason that I always viewed nested loops as difficult to teach is the careful planning that is needed as you begin to learn how to communicate in this way. Even in my live boot camps, students will understand it in class; but they will not put in the time to master the skill when they leave the boot camp. I urge you to really put some time into this. The benefits you will have for the rest of your life will far outweigh the small amount of time you spend mastering nested loops now.
Your unconscious is compelled to make sense out of all the information it receives. In other words, your unconscious needs to add meaning to what you are experiencing. Furthermore, your unconscious has a need to close any unfinished idea or experience (or "loop"), and it is able to follow many "loops" at any one time.
Creating a loop is very easy, because it is nothing more than storytelling. Are you a good story teller?

Let’s see...

  1. Do you capture your subject’s attention? If you do not, the loop is closed right then and there. When you lose your subject’s attention, their mind has shut down. You must capture their attention.
  2. Can you “move” your subject emotionally? Nested loops can connect emotional states. By connecting these emotional states, you can lead your subject in the direction that you choose. A great conversational should be  to direct your subject’s thoughts.
  3. And most important of all... You embed information and suggestions inside these stories (loops). What happens is when each story (loop) is closed (completed), the information and suggestions collapse into your listener's unconscious. This creates amnesia, and your listener is completely unaware that any sort of installation process has taken place.

Nested loops are complex, and they use multiple stories. Each story is interrupted part of the way through, and the next story begins. If you have been in any of my boot camps, then you may or may not have been aware that I am always doing this.
How would you know that this is happening to you? Well, many people become increasingly curious and a bit frustrated at the same time, because it is difficult to keep track of the stories and they do not know how some of the stories end... yet.
Information and suggestions are embedded in each story (loop) during the process as each story (loop) is closed in reverse order.

Let me explain the structure a little better...

  1. Start story 1 (In the story, embed information and suggestions.)
  2. Interrupt story 1, and begin story 2 (Embed more information and suggestions.)
  3. Interrupt story 2, and begin story 3 (Embed more information and suggestions.) 
  4. Continue interrupting and beginning as many stories as you would like, then go on to the next step.
  5. Complete your stories in reverse order. For example, if you have a total of three stories that you started, then you finish story 3 then story 2 then story 1.

My boot camps (and nearly every one of my interactions with anyone) use several nested loops.
Keep in mind that loops can be closed in the same conversation, the same hour, the same day, or weeks or months later.
Here is your homework...

  1. Write down five pieces of information and suggestions you want to install in your subject.
  2. Write out five stories that each elicit an emotional state (example... curiosity, intrigue, etc...) in your listener as well as contain the information and suggestions you want to install.
  3. Determine where and how you will interrupt and jump to the next story as well as close the stories in reverse. (You may use phrases like “That reminds me of another time...” or “It is like the time I....”.)
  4. Practice, practice, practice.

This is one of the most powerful methods of covertly installing ideas, information, suggestions, etc... into the unconscious minds of others. This skill is a must to master if you truly want to become an expert communicator and leader.

If you are still a bit confused, consider attending one of my boot camps. You will truly leave a different person.

Bill Gladwell is an entertainer, speaker, and trainer as well as a self-contained, one-man spectacle and Social Dynamics expert.